User experience, or UX, is one of the most—if not the most—important factors that can influence the success or failure of your business. A positive user experience will yield much better and more profitable results than a neutral or, least welcome, a negative experience. The concept behind user experience on websites or other online business media is this: user experience is influenced by overall design, website design, interface design, graphical user interface, as well as overall appearance and usability. If your business operates solely through an online interface, a poor user experience can lead to a drop or even a halt in sales. Even businesses which operate online and through physical stores can experience poor sales due to a lack of positive user experience.