Privacy Policy
How we handle your information — clearly and plainly.
What information we collect
When you use the contact form on this website, we receive the name, email address, and message you choose to submit. We do not collect any other personal information unless you provide it voluntarily in your message.
Like most websites, our server logs record standard technical data such as your browser type, operating system, referring URL, and the pages you visit. This data is used solely for diagnosing technical issues and understanding aggregate site usage.
Analytics
This site uses Google Analytics 4 (GA4) with Google Consent Mode v2, a service provided by Google LLC.
Before you choose: When you first visit the site, the GA4 script loads with all cookie storage set to "denied." In this state, Google receives anonymous, cookieless signals (such as page views and general geographic region) that contain no personal identifiers. Google uses these signals for aggregate behavioral modeling and to help us understand overall traffic patterns.
If you accept cookies: Analytics storage is upgraded to "granted," allowing Google to set first-party cookies that provide more detailed, session-level usage data such as time on page, navigation paths, and returning-visitor recognition.
If you decline cookies: No analytics cookies are ever set. Google continues to receive only the anonymous, cookieless signals described above. No individual user journeys are tracked.
All analytics data is processed by Google in accordance with their privacy policy. You can opt out of Google Analytics entirely by installing the Google Analytics Opt-out Browser Add-on.
How we use your information
We use contact form submissions only to respond to your inquiry. We do not sell, rent, or share your personal information with any third party for marketing purposes. Server log data is used internally for security monitoring and performance analysis, and is not linked to individual identities.
Data retention
Contact form submissions are retained only as long as necessary to respond to your inquiry and for a reasonable follow-up period thereafter. Server log files are rotated and deleted on a regular schedule. You may request deletion of your data at any time by contacting us through the contact form.
Cookies
This site uses a cookie consent banner. If you accept, Google Analytics sets first-party cookies for analytics measurement. If you decline (or have not yet responded), no analytics cookies are set — though anonymous, cookieless signals are still sent to Google as described in the Analytics section above. We also store your consent preference ("accepted" or "declined") in your browser's local storage so the banner does not reappear on every visit.
We do not use advertising cookies, tracking pixels from social networks, or any persistent session cookies for site functionality. If you prefer not to receive any cookies, you can decline via the banner or configure your browser to refuse them; the site will remain fully functional.
Third-party links
Our website contains links to external sites, including LinkedIn. Once you leave empellex.com, this Privacy Policy no longer applies. We encourage you to review the privacy policies of any third-party sites you visit.
Children's privacy
This website is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us so we can delete it promptly.
Your rights
If you are located in Canada, the European Union, or another jurisdiction with applicable privacy legislation, you may have the right to access, correct, or request deletion of personal information we hold about you. To exercise any of these rights, please reach out through the contact form and we will respond within a reasonable timeframe.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The effective date at the top of this page will be updated accordingly. Continued use of the site after a change constitutes acceptance of the revised policy.
Contact
If you have any questions about this Privacy Policy, or wish to exercise your data rights, please use our contact form, call us at (647) 874-2293 during business hours (Monday–Friday, 9:00–17:00 ET), or reach us by mail at:
Empellex Inc.
375 University Ave, Suite 3292
Toronto, ON M5G 2J5
Canada